Introduction
Narrative12 is a specialized team of communications experts assembled with a particular purpose in mind: to “unleash the power of story” in marketing and influence campaigns.
Comprised of strategists, writers, designers, developers and other creative motivators, Narrative12 is led by Checky Herrington, who delivers more than 30 years of experience and success in marketing, internal and external communications, and public relations.
While people rely on facts to make choices and form opinions, they also tend to get lost in data. The key is finding a narrative that conveys context and meaning, builds understanding and consensus, and moves people to think, believe and act. Whether it’s advertising, employee communications or a new branding campaign or marketing strategy, success relies on the ability to capture and hold your audiences’ attention — and ultimately win their trust.
Checky Herrington
This is the driving energy and philosophy of the Narrative12 team.
Services
Building on the three-decade track record of principal Checky Herrington, Narrative12 delivers results in four key competencies: brand development and communication, creative development, public affairs and influence campaigns, and crisis communications and management.
Branding
To help your organization stand out in a global market, Narrative12 combines analysis with strategy and creative implementation to help build a brand that connects with your target audience. We inventory your strengths and challenges, determine the needs and preferences of your interest groups, and help you execute a comprehensive strategy that builds brand awareness and customer loyalty.
Employee Communications
Even if the primary audience is external, the first building block is gaining support and buy-in from employees. Narrative12 creates successful campaigns to motivate employees to understand the need for change, to become informed advocates for their business, to achieve break-through performance goals and to adopt new behaviors that create safer, healthier workplaces.
Public Affairs and Community Relations
Narrative12 generates solutions to complex policy and business challenges that can influence policy development at all levels of government. We have experience in working with legal, regulatory, and governmental affairs teams and are equipped to help you create a strategy that builds relationships and partnerships with key stakeholders that presents your organization’s perspective in policy development.
Crisis Management
One poorly managed company crisis can destroy decades of marketing and brand-building efforts. Successful crisis management hinges on thinking ahead, preparing well and responding appropriately should disaster strike. Narrative12 partners with you to evaluate risk and crisis scenarios, to prepare you for crisis management with training at all levels of public communication, and to develop positive news media that help prevent or mitigate crisis.
Contact
Narrative12 is ready to help, whether you need a complete communication package or a single-problem solution.
Contact Checky Herrington at 601-750-9030 or checky@narrative12.com.